However, just moments later, when she sees another man approaching and attempting to assist the ill man, she returns to the scene and begins to offer help herself. What might have prompted this shift in behavior?
Research indicates that individuals are more inclined to offer help when they perceive it as an opportunity for personal growth, a means to boost their self-esteem, or a way to avoid the guilt that could come from failing to assist. Finally, more people have begun to arrive and offer assistance to the man.